HAPPY HAPPY SOY BOY

Great name. Great products. But the brand’s language all needed a little froth. So I worked directly with one of the founders to help craft an updated mission and story, plus give things a proper tune-up across the board.

We landed on a new brand positioning built around
Liquid Happiness—a big, bubbly idea that could hold everything from their brand and product pillars, and also stretch to be a new product tagline for the London Barista Oat. Then came the bios (now much more on-brand) and hero product stories that actually tell a story.

All in all, it was pretty thirsty work. But totally worth it.