Retail tech usually sounds like retail tech: systems, workflows, integrations, efficiencies. Absolute snorefest.

So we borrowed the language of the people stuck using it.

By turning point-of-sale into P.O.S. — piece of sh*t — the campaign gave a dry B2B problem a very human edge: bad systems make bad days.

A simple, memorable idea that’s made Make Retail feel sharper, funnier, and a whole lot less boring2boring.