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0.5 2022-12-02 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/56bd491f-6d0c-4432-8937-f021fa639d90/3.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/4d52b514-de98-4b00-aca0-863866aa3e5b/5.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/8053a4e0-b970-40a0-a482-4211eaaac878/7.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/16c50aa9-fb1b-497c-9e8b-8f32aa7fbcf9/9.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/41bd3558-b3cd-4867-bdca-cb6a81d38fce/11.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/91742ded-b4e3-43ab-8fb7-efb308b64fa1/13.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c82aad26-2ce1-44ee-8270-8a7ada13148c/15.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/d3a0cb6c-c6e0-40f3-8a85-616c260bb7d5/17.jpg Folio - AWARD SCHOOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/2314582d-73bd-4be5-a05b-b8bb009c16fa/News+Paper+Mock+up+-+Lui.jpeg Folio - REALLY GOOD COFFEE - Make it stand out PRINT: NEWSPAPER https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/0e83dd15-5213-43db-bcfc-ef41907ec9ef/poster+mock+up+-+st+ali+V2-03.jpeg Folio - REALLY GOOD COFFEE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/project/fourpillars monthly 0.5 2022-02-28 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/da145194-ab30-4d56-90fc-8871fe9d5f2a/15.jpg Folio - THE GIN THAT STOLE CHRISTMAS https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/4bf70435-cb58-4c9d-87db-3f23074d900f/9.jpg Folio - THE GIN THAT STOLE CHRISTMAS https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/41e763ca-5b64-4640-b3ff-1faba2aeda85/11.jpg Folio - THE GIN THAT STOLE CHRISTMAS 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Especially Four Pillars. So this post SERIOUSLY caught my eye. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/f13a9356-0e4e-47ee-99bb-8bbf960f20d3/no2.png Folio - THE GIN THAT STOLE CHRISTMAS - AND THEN I READ THE JOB AD ITSELF. At the time, I wasn't a trained marketer. I was writing in a marketing agency, sure. (Technically speaking, I'm trained in other art forms, classically.) So I thought long and hard about how to stand out in a sea of gin-obsessed contenders with fancy MBAs and exceptionally long-winded CVs. I decided to keep it simple. And tell my story of how their gin had changed my life. And like any good story, it should be no bullshit. Was it personal? You bet. Would it contain information unknown to many of the people closest to me? Absolutely. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/2d605cb0-8ef4-4c7c-8662-bc9dbbaa6887/FOUR+PILLARS+APPLICATION-2.jpg Folio - THE GIN THAT STOLE CHRISTMAS https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/ccdec01c-7a1d-42ed-ac70-fddf1c0a2735/no3.png Folio - THE GIN THAT STOLE CHRISTMAS - I SENT IT All OFF. A WEEK LATER, I SAW THIS. And then, the phone rang, confirming my interview slot for the role. And from 550, there were now 11 of us. https://www.bylou.com.au/project/kaleidoscope monthly 0.5 2022-03-02 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/1319a07a-4fc1-4d15-a9cd-599f9b259a2f/Louis-Lucente-Kaleidoscope-fortyfivedownstairs.jpg Folio - JIM MORRISON: KALEIDOSCOPE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/project/ok-boomer monthly 0.5 2022-03-07 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/aae572bb-b42b-43e5-952e-bc3fbb2f13db/Oatly+mockups-10.jpg Folio - OK, BOOMER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/d251a46c-4979-4cad-acc8-fc465bfe6dd5/oatly+designs-11.jpg Folio - OK, BOOMER https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/239b8d0b-04f6-4fcb-b91f-5aac7ccf8230/Oatly+mockups-03.jpg Folio - OK, BOOMER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/46e83d78-80bb-488a-acb5-b238751126c4/Oatly+mockups-08.jpg Folio - OK, BOOMER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/1590a088-ec14-4927-9599-52a5746af95a/Oatly+mockups-06.jpg Folio - OK, BOOMER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/8c681b55-6ddc-4c85-b3d8-022e0af84627/oatly+designs-12.jpg Folio - OK, BOOMER https://www.bylou.com.au/project/idea-graveyard monthly 0.5 2023-08-08 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/6e59684f-1635-4473-aca9-f60802abeee9/REBEL.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/cb2467ef-76a5-4b22-9872-1b99009527d6/REBELYELL.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/772c5ab9-a89f-4c36-af08-190077006a9e/72.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/e8b2575c-594c-4be9-964b-fa2483d08f43/31.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/3ce69e7e-8007-499f-b1ad-776141b4dcdc/Extra+Mile.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/e3aba58a-0988-4baa-8a5e-5cc19d25c37d/Project+Rebound.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/701dc5b8-be74-4db6-9c86-3889af006f2a/76.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/9475f003-4c71-431f-9273-823486a6b73a/75.jpg Folio - IDEA GRAVEYARD https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/b2a4462c-f27d-467c-a66d-e78b88b6cfd3/74.jpg Folio - IDEA GRAVEYARD https://www.bylou.com.au/project/sprite-burp-app monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/0583062f-1fb5-45de-bd41-8f0a119b5a65/005sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/088b4dc0-7103-46a5-968e-a97801dbe2f6/006sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/fa8e20fe-b3da-47f0-86e5-ea5e82fa7d7a/007sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/450fdf44-20e7-4934-90eb-6c1f92f8d668/008sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/facd9652-e37f-48c0-b189-83a96f969897/009sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/3228a141-b8bd-4d95-98ed-4b8a94bb770f/010sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/d07fb52f-8494-4603-bc74-279a23894bf5/011sprite.jpg Folio - SPRITE BURP APP https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c4dc36ee-7c80-4572-8e09-dbb52f4be89b/012sprite.jpg Folio - SPRITE BURP APP https://www.bylou.com.au/portfolio-2 daily 0.75 2026-03-17 https://www.bylou.com.au/portfolio-2/samsung monthly 0.5 2024-01-23 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/eda00839-31c8-4b9f-a1dd-da6ace6d02b8/Screenshot+2024-01-23+at+1.11.54+pm.png https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/ecc6138e-9fd0-48c3-acf1-86cf10907f7e/Screenshot+2024-01-23+at+1.17.41+pm.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/787c6ff4-f91f-461b-8269-4ecf636d3573/Screenshot+2024-01-23+at+1.17.58+pm.png https://www.bylou.com.au/portfolio-2/fjallraven-knken monthly 0.5 2023-12-16 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/038d34ee-bf15-4d7d-9b80-38afc3ee8055/Kranken_words-that-sing.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/54a95d79-0f94-4370-9b93-b14b40db0430/Kranken_words-that-sing2.jpg https://www.bylou.com.au/portfolio-2/new-portfolio-item-1 monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/0758fd17-2665-41bd-b1d1-7459c85651be/Providoor+%281%29.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/ab42e3e8-412d-4057-a31f-729925aff30f/Providoor+%282.jpg https://www.bylou.com.au/portfolio-2/ds-durga monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/47c96938-8980-4c14-936d-e68179f6a697/6daab116-c962-4a76-9c29-df16a14b2293_Page_1.jpg Content - D.S. & DURGA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/778cf0a2-789e-4da3-8d7f-315dc30bb398/6daab116-c962-4a76-9c29-df16a14b2293_Page_2.jpg Content - D.S. & DURGA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/portfolio-2/uber-x-hyundai monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/ce83502f-e0f9-419d-a20f-485d576c5853/d18e8b28-401b-48d3-b274-55f4538d3c15_Page_1.jpg Content - UBER | HYUNDAI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/0f71e36c-dbd9-43f5-a24d-57adabd84169/d18e8b28-401b-48d3-b274-55f4538d3c15_Page_2.jpg Content - UBER | HYUNDAI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/portfolio-2/new-portfolio-item monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/555e6e99-bfab-4e07-ad3a-0da00774fb1b/3fd72314-6909-4a49-8528-7b36f882d18b_Page_1.jpg Content - MERCEDES | VIRGIL ABLOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/cbf15b72-e2a5-4c54-93aa-7524d2c3698d/3fd72314-6909-4a49-8528-7b36f882d18b_Page_2.jpg Content - MERCEDES | VIRGIL ABLOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/42bfbd0c-cdcb-40e1-b0fb-1b1efb02be62/3fd72314-6909-4a49-8528-7b36f882d18b_Page_3.jpg Content - MERCEDES | VIRGIL ABLOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/portfolio-2/lamarzocco monthly 0.5 2022-03-16 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/9609727b-e8d6-47c7-9893-7f5c99f1e517/5.jpg Content - LA MARZOCCO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/26c51abb-2e11-4cf2-b05a-330837541826/6.jpg Content - LA MARZOCCO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c07637e7-a042-47a3-9840-079bfda641f4/7.jpg Content - LA MARZOCCO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/portfolio-2/jackalope monthly 0.5 2022-03-16 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/803a56ec-c61b-4ff4-8e5b-8b0c80e6d238/20.jpg Content - JACKALOPE HOTEL https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/386fb702-647c-4454-9568-7e00a69e81e4/19.jpg Content - JACKALOPE HOTEL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/b65a544c-19d5-44a6-ae12-0219711b5534/21.jpg Content - JACKALOPE HOTEL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/a7401484-f1d6-4e1e-894b-3b1f0cbc0d21/22.jpg Content - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c0a3c5cf-5f84-4905-bfd6-9ae72a719bd8/rv4.jpg Content - REUBEN VALLEY ESTATE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c18f6fb8-3e3d-4a2a-a934-90d213f1781b/rv5.jpg Content - REUBEN VALLEY ESTATE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/f8af5b19-2ce5-4ace-9a7c-ecd3f7aa3ab5/rv6.jpg Content - REUBEN VALLEY ESTATE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/c24cc464-9ecc-45dd-867b-edc653e0e152/rv7.jpg Content - REUBEN VALLEY ESTATE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bylou.com.au/branding-words daily 0.75 2025-09-21 https://www.bylou.com.au/branding-words/diggin-in-the-cellars monthly 0.5 2025-09-21 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/6a5caa8c-833d-49e4-9b09-4cdd6e75f052/13.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/92c8726b-06ab-4715-8fbd-22f08d05b8e3/14.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/a858c35d-4e9c-479c-a387-2e49b9fad78a/15.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/dd385427-38cc-4f89-a439-d0e6cdbe88e7/16.jpg https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/0f2ab88d-7c97-4ed2-a076-ca9e11a8aa3b/17.jpg https://www.bylou.com.au/branding-words/the-kings-trust monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/197c4c0d-c48e-4de8-be09-5998847365fb/Screenshot+2025-05-13+at+4.14.12%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/d5e49d02-efad-471d-bd6b-6c0667de73ed/Screenshot+2025-05-13+at+4.01.56%E2%80%AFpm.png https://www.bylou.com.au/branding-words/happy-happy-soy-boy monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/621b37ed52983e671836532f/4d304c85-8346-4dcc-bc57-8544940da97f/Slide+16_9+-+1.png Branding - 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