ANZ
At Dave Clark, I lead Strat and Copy for ANZ — shaping the insight, positioning and creative platforms behind a range of campaign work
For ANZ Mobile Lending, I developed The Extra Mile: a new market positioning built around the lengths ANZ Mobile Lenders go to for their customers. It carried across everything from billboards to business cards, giving the team a simple, ownable idea that could show up consistently at every touchpoint.
For ANZ’s new CGU partnership, I repositioned ANZ Insurance with
Insurance that ensures — shifting the story from protection to reassurance, and creating a messaging framework that could flex across product, partner and customer comms.
For ANZ Personal Loans, I developed Loans that get you there — a practical, momentum-led platform that reframed personal loans around what people are trying to make happen, not just the money they need to borrow. It gave a very functional category a more human role across social, digital, and campaign messaging.
