CIRQUE DU SOLEIL — LUZIA

Show marketing needs ideas too. So I teamed up with Robbie Smith at bybob.co to craft scripts, narratives, and scroll-stopping concepts that brought Luzia’s surreal, sun-soaked world to life—through a distinctly Mexican lens.

Last year’s spot followed the lead artist’s return home to perform on Australian soil. The latest traced a dreamlike journey from Mexico to Sydney.

Different stories, same goal: capture the show’s wonder—compressed and cinematic.